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The so-called ‘Bilbao effect’ is the idea that when a typically overlooked city – in this case, the Spanish city of Bilbao – builds a world-class cultural institution – here being the arrival of the Frank Gehry-designed Guggenheim Museum Bilbao – and voila! Here come the tourists. While this phenomenon has been debated endlessly (and with many claiming to debunk it), a similar case can be seen in the neighboring city of San Sebastián: except the people flocking to this stretch…
