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A new generation of “It girls” were in the spotlight last week at global events celebrating Diwali, with many generating valuable publicity for fashion and jewellery brands during what is a crucial moment in India’s retail calendar. The festival of lights has become an increasingly important sales and marketing opportunity for brands looking to tap the rapidly growing luxury market in a country where celebrity culture often reigns supreme.
Ananya Panday, who featured in Swarovski’s…
