Chanel & The Boat Race Announce Historic Long-Term Partnership

Since its inception in 1829, the Boat Race between the University of Oxford and the University of Cambridge has captivated audiences with its annual clash of the “Blues” along the Thames. Drawing more than 250,000 spectators to the banks of the river and millions of viewers worldwide through BBC’s live broadcast, the Boat Race has become an iconic fixture in British sports, embodying both tradition and competition.