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How much is too much to pay for a pair of jeans, anyway?
For Urban Outfitters, the American brand known for edgy casual wear popular among college students, the first sign was slipping sales. The real kicker was an answer directly from shoppers that prices are just too high.
“We’ve done a lot of research, and we heard very clearly that customers perceive us as expensive,” said Shea Jensen, president of the Urban Outfitters brand, in an August earnings call. “So, they believe that our…
