‘Functional Luxury’: How Rimowa Keeps Growing in a Downturn

Cologne, GERMANY – Rimowa chief executive Hugues Bonnet-Masimbert says travel isn’t returning to pre-pandemic levels anytime soon. And that’s OK.

Social media may make it look like people are travelling like never before, but the industry is in fact settling into a “new normal” that’s still below pre-pandemic levels by some measures. In Europe, international tourist arrivals were still 4 percent below 2019 in the first half of the year. Global air traffic is on track to inch above…