Connecting to Consumers Through Entertainment and Culture

Activate Consulting’s Technology and Media Outlook for 2025 finds that multitasking leads to a 32-hour long day for the average American, with over 13 hours spent using technology and media in spheres such as video, audio, gaming, messaging, social media and web browsing.

Further research forecasts that consumers will spend an additional nine minutes each day in these forums by 2028 — an incremental increase that will add a further $10 billion to the US consumer technology and media…