On Thursday, the California-based artificial intelligence company OpenAI announced a partnership with Estée Lauder Companies, which has created 240 new generative pre-trained transformers, or GPTs, to develop and market new beauty products.
Employees have already begun using ChatGPT Enterprise to browse ELC’s data vault of clinical trials, consumer surveys and other documents from the company’s portfolio of over 20 brands, including Clinique and Aveda. (ChatGPT Enterprise, marketed…

