Patek Philippe’s Thierry Stern on the Brand’s New Cubitus Collection

Perched on a balcony high above a crowd of retailers, clients, and press, Patek Philippe president Thierry Stern lorded over the official unveiling of the brand’s first new collection in 25 years, the Cubitus. The October event, held about an hour outside Munich, was supposed to provide the first glimpse of the latest offering, but the much-anticipated reveal was spoiled when an ad for the timepiece leaked online a few days before, sending social-media commentators into a frenzy….