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This weekend, the scale a hip-hop artist could reach building a world around their personal brand was on display in Las Vegas when Travis Scott presented his version of the streetwear festival ComplexCon.
Billed as “CactusCon” — a name derived from the rapper’s Cactus Jack clothing and record label — the two-day event put Scott’s fingerprint on everything from shopping experiences to a “Cactus Jack-curated” hotel room for VIP ticket holders. Before it even started, analytics…
