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Throwing a party can be nerve-racking – and when it’s a big production, it can be terrifying. This dawned on me in the run-up to my Martini book launch party earlier this year – an event that had a bit more riding on it than my usual get-togethers.
It made me wonder: how do the pros go about crafting an invitation that one simply can’t turn down? How do they ensure that their event is the one that stands out in the blizzard that is party season?
“Simplicity is key… as long as you…
