Troye Sivan joins Smirnoff as ‘chief vibes officer’

Australian singer and global pop culture royalty, Troye Sivan, has been enlisted by Smirnoff as its new ‘chief vibes OFFicer’ – tasked with showing consumers the ‘Go OFF’ spirit of the vodka brand.

The multi-year partnership launched this week after a series of teaser videos on social media,…

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