Why Visiting IWC’s Factory Is A Trip To Watchmaking Wonderland

For any watch lover, travelling to Switzerland is akin to journeying to the Mecca of the craft. And the only thing better than walking the streets of Geneva, is visiting a watchmaking factory — a tour I experienced with our friends at IWC Schaffhausen.

Schaffhausen is a three-and-a-half-hour drive from Geneva, not far from Zurich and located on the banks of the Rhine River near the German border. The waters of the Rhine played an important part in IWC’s founding years; with easy…