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In just the past few days, Jerry Lorenzo’s Fear of God Essentials label announced a partnership with the NBA and the WNBA; F1 driver Lewis Hamilton and rapper Tyler, The Creator released a collaboration between their respective fashion lines; and Lanvin kicked off a deal as the new off-court fashion partner of French basketball team AS Monaco.
Not long ago, any of these tie-ups might have been surprising. Today, they barely made a splash amid the deluge of sports-fashion crossovers inundating…
