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How Beauty Brands Can Beat a Holiday Season Slowdown

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This year’s holiday shopping season looks to be somewhat muted.

The National Retail Federation forecasts US holiday retail sales will grow around 3.5 percent, the slowest pace in six years. Though inflation has come down from its 2022 peak, higher prices are still weighing on consumer spending. And this year, retailers have another hurdle to contend with: Thanksgiving falls later than usual this year, shortening the lucrative spending window before Christmas.

“No one thinks it’s going to…

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