I’ve never been a Led Zeppelin fan, but I’ve always respected the band for not getting back together. Rather than staging a revival that could end up being remembered as a lame money grab, Zeppelin instead preserved its glory years and nothing more. Well played.
English rock bands, Swiss watch brands—the parallels are surprisingly similar. There have been dozens of Swiss watch brand revivals in the past two decades, and many have disappointed. Lovely midcentury designs…

