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Doxa was once the maker of large, heavy, serious SCUBA tools. Now the brand also makes slender, colorful, diamond-paved watches with mother-of-pearl dials. These brand-new models come in various colors and cost $9,400.
Just yesterday we published a story about how Universal Genève might fare now that it is being revived. Such brand revivals are littered with pitfalls. Doxa watches were brought back during the 2000s under the stewardship of collector Rick Marai, who created…
