When I think of Fear of God, the first thing that comes to mind is a white hoodie with a huge print on the back that I bought on the Pacsun website exactly eight years ago. It was from the Los Angeles label’s budget Essentials line, and between the price of the garment and customs duties, the hoodie cost me just over $100. A small sum, really, considering the status of Jerry Lorenzo’s brand in the reigning “hype culture” of the mid-2010s.
Today, a lot has changed: that hype-driven…

