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There is a growing consensus that rampant price inflation has weakened luxury’s value proposition, contributing to a collapse in demand. And leaders are starting to take action.
This week, British handbag brand Mulberry — a longtime champion of “accessible luxury” — signalled it was no longer accessible enough. Amid falling sales and widening losses, new CEO Andrea Baldo said the company would retool its merchandising to bring most of its bags below the threshold of £1,100…
