- Advertisement -
When choosing a name for a new company, founders usually pick something that they feel has a strong connection to the product, the brand, and perhaps even themselves.
That was the case for Aishetu Fatima Dozie, who launched Bossy Cosmetics in 2019. For Dozie, the name is a playful, defiant reclaiming of a word often used pejoratively towards women.
“We’re really asking women to step into their ambition … and live life with full ferociousness,” said Dozie.
Hugo Boss, the German fashion…
