How Beauty Devices Finally Broke Through

Swedish brand Foreo didn’t score an instant success with its vibrating, face-cleansing silicone brush, the Luna, when it launched in 2013.

The device — whose inventor had some adjacent experience, having helped launch the sex-toy brand Lelo — hit the market at a time when the general public was still wary of incorporating electricity into their skincare routines. By the end of the decade, however, the company’s sales had crossed the $1 billion mark. Consumers had finally come around.