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The internet is perplexed by Jaguar’s latest message due to its revolutionary rebranding effort. In contrast to earlier campaigns, the absence of a car in the new images led PR heavyweights and industry veterans to write off Jaguar’s PR efforts as a failure.
The new Jaguar rebranding campaign video that features quirky models, nary a car in sight. Image: Jaguar.
Fans who have followed Jaguar for years have enjoyed driving some of the cars, most admirably the F-Type. So, Jaguar’s new…
