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Nykaa, the digital-first Indian beauty and fashion retailer with over 200 stores across the country, announced on Wednesday that it had acquired the clean skincare brand Earth Rhythm. The acquisition follows a previous minority investment in 2022. The companies did not disclose the financial terms of the deal.
Earth Rhythm offers products that chime with consumer concerns around product naturality and sustainability, offering items such as Shampoo Bars sold in plastic-free packaging. Products…
