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The Logic Behind All Those Charli XCX Campaigns

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Nearly five months after the height of “Brat” summer, Charli XCX’s selling power has hardly waned.

The singer has recently appeared in Converse’s holiday campaign, became the face of Valentino Beauty and Acne Studios, starred in a campaign and concerts for H&M and was featured in holiday ads for Shop with Google alongside fellow performer Troye Sivan. Brands just can’t seem to get enough of her.

The artist’s popularity hit a high note earlier this year with the release of her album…

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