Fashion’s New Era of Product Discovery

The volume of choice is working against fashion brands, negatively affecting conversion as shoppers increasingly abandon carts. 74 percent of customers report walking away from online purchases due to the volume of choice.

In response, some retailers have reduced the size of their offering to increase relevancy and reduce choice paralysis. Asos, for example, announced it will offer fewer but more relevant brands to customers, reducing stock intake by 30 percent year on year…