The Multi-Step Beauty Routine Moves Beyond the Face

In a TikTok video with over 70 million views, influencer Sylvia Geng conducts a seven-step skincare routine full of luxurious products — a Fenty Skin exfoliating scrub, La Mer oil, facial roller and more — exclusively for her hands.

Geng believes her routine not only improves the look, feel and smoothness of her hands, but can “enhance” her “mental-well being,” she said.

Women’s average beauty routines went from eight to 27 steps between 2006 and 2016, according to a study by UK…