Ralph Lauren: Selling a Dream at Every Price

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Plenty of brands talk about world building, but few are as committed to the concept as Ralph Lauren, which recently recreated its Polo Bar restaurant at a Hamptons estate to wine and dine guests attending its latest fashion show.

It was one of the showier bits of “Ralph’s world,” the all-encompassing concept that has served as the linchpin of a strategy to elevate the brand’s image, allowing it to expand into high-margin categories such as outerwear and handbags…