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TikTok tripled its US shopping sales to more than $100 million on Black Friday, a sign of the app’s growing popularity despite a looming ban.
TikTok Shop, the app’s e-commerce feature, also drew a 165 percent annual increase in shoppers for the two days between Black Friday and Cyber Monday, the company said. More than 7 billion posts included the hashtags #tiktokshopblackfriday or #tiktokshopcybermonday.
The boost in sales comes as the app faces a potential shutdown in January under a…
