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TikTok’s in-app shopping feature has gone live for users in Spain, marking the first step in an expansion of ByteDance Ltd.’s fastest-growing business across Europe.
TikTok Shop officially debuted in the country Tuesday after a clutch of creators set up digital stores and linked products from electric fryers to health supplements to their videos.
The roll-out reflects TikTok’s push to seek out alternative markets in the face of a potential US shutout. A federal appeals court last week…
