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The King and Queen Midas would eventually be absorbed into the Cellini family, but the watches actually debuted on their own in 1964.
The Midas is inarguably the funkiest mass-produced Rolex ever. The watch was designed by none other than Gerald Genta, the legendary watch designer who happened to throw this heater in warmups before going out in the ’70s and creating both the Royal Oak and Nautilus. What a star.
(Rolex was really in its bag with naming during this era. The King Midas was…
