How Do You Make Body Lotion Cool?

This year, the body care category vaulted above and beyond the bar of soap.

In 2018, the global body care market was valued at over $18 billion, according to Euromonitor, and is forecast to be worth just over $22 billion next year. The lift can be felt at retailers like LVMH’s Sephora and the Macy’s-owned Bluemercury, who have recently increased their bath and body inventories to accommodate a deluge of elevated body skincare products, like vitamin C-infused body lotions or…