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Original post 6/7/24
If you were playing Watch Industry Bingo this year, you’d already be pretty close to winning. A hotshot new brand entered the market with a watch that sold out instantaneously. A luxury brand enlisted a major celebrity for an epic collaboration. And more than one brand revived a well-loved archival model that was garnering present-day hype (a move I haven’t tired of yet, as you’ll see below).
I don’t say this as a dig at this year’s releases. Taken together, they…
