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When Saucony tapped veteran sneaker executive Bimma Williams last year to reimagine the brand’s 3D Grid Hurricane sneaker, the designer did not hesitate to take creative rein to completely personalise the shoe.
Co-designing with Jon Humphrey of streetwear brand the Beignet Boys, Williams dressed the shoe in his signature purple and adorned the heels with custom-stitched logos — his award-winning podcast, “Claima,” on the left, and a nod to his hometown, Portland, on the right.
