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Fashion brands have long courted young consumers, but 2025 could mark a turning point. As economic pressures mount, younger shoppers — often the most financially stretched — may no longer be the reliable growth engine they once were.
More than half of Gen-Z consumers are worried about their financial situation in the year ahead. In response, young shoppers in the US are changing their spending habits, including around 40 percent spending less on clothing. In the UK, 70…
