Rolex Increases Pricing on Its Gold Models

Rolex is rolling into 2025 hot with a price hike on its gold models. For those who bought new models at retail last year, that’s good news, but for those still on the Crown’s seemingly eternal waitlists, that could mean paying more when the time comes to collect on your long-awaited timekeeper.

Hard-to-get and expensive references are becoming even more out of reach. Last year’s gold releases saw price increases of around 9 to 11 percent. The Rolex Deepsea—the…