- Advertisement -
The 2025 Formula 1 season hasn’t even started, and TAG Heuer has already been crowned a winner.
Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper, a title previously held by its competitor Rolex. Now, the brand’s parent company, LVMH, has successfully completed the sponsorship transfer with a 10-year contract after more than two decades.
“I am delighted to welcome TAG Heuer as…
