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There is something of a question mark loitering above online marketplace Temu. Since its emergence in Australia in March 2023, local consumers have been adjusting to another large-scale e-tailer flooding their Google shopping results. Imitating the playbook of sites like Shein and Ali Baba, Temu’s main drawcard is its budget-friendly cost. However, the sheer extremity of the bargains begs the question, when is a price tag too good to be true?
In January 2025, ABC News…
