Consumers Want Brands to Prove They’re Worth It

In 2022, consumer confidence indexes in the US, Eurozone and China hit their lowest levels since 2005, and confidence in China once again neared record lows in August 2024. Across markets, shopper uncertainty about macroeconomic conditions remains. In the first half of 2024, consumer confidence was about 10 to 30 points below 2019 averages across the Eurozone, US and China, though confidence levels in the Eurozone and US are ticking up slightly from 2023.

Intent to spend on…