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Though hard to predict even in the best of times, the fashion industry is in for a particularly tumultuous and uncertain 2025. A long-expected spending slowdown has arrived, while geopolitical tensions remain high. Regional differences, which came into focus in 2024, will become even starker in the coming year.
While 2025 is therefore likely to be a time of reckoning for many brands, there is still opportunity to be found for those that are quick to adapt and find innovative ways to…
