How Watch Collecting Took Over Silicon Valley

In December, a new watch from the mad scientists at MB&F was pitched directly as a piece “for Silicon Valley,” according to the brand’s press release. MB&F is exactly the type of outfit that strikes a chord in Silicon Valley. Its figurehead, Max Büsser, is a quirky, loveable founder who makes watches inspired by Star Wars and spent his teens coding on a Commodore 64. His special-edition LM Perpetual EVO—made in collaboration with Stephen Silver—is aimed right at the retailer’s…