Cadillac to Become a ‘Full Works’ Formula 1 Team by 2030

General Motors plans to go racing in Formula 1 in 2026 with its Cadillac luxury brand, something that had been in the works for a while as part of a tie-up with Mario Andretti. What GM sees in F1 is, largely, exposure, as Formula 1 has become more popular than ever globally and in the U.S. especially.

Given GM’s limited history in F1 suggested that exposure might be all they are seeking, since even teams with decades of experience in Formula 1 have a hard time being more…