Marketing 101 for the Unpredictable Year Ahead

Heading into 2025, consumers, it seems, are a bit confused.

Economic strife and political uncertainty are constant conversation fixtures, and even though inflation has slowed, shoppers are still lamenting prices much higher than those they paid pre-pandemic — underscored by the “no buy” trend on TikTok, which has seen consumers commit to spending less. But despite all this talk, the worst economic predictions didn’t come to pass. Overall, global consumer confidence is “slightly…