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Everyone from Joe Biden to Elon Musk is looking for a way to keep TikTok operational in the US beyond this Sunday, when under US law owner ByteDance must sell or shut down the platform. If the ban really happens – and as of Friday morning, oddsmakers in online betting markets still viewed that as the most likely outcome – it will instantly upend the lives and finances of millions of creators who have built careers on TikTok.
They – and the fashion and beauty brands that increasingly…
