This weekend, creators and influencers were in for an intense case of whiplash.
Just an hour before midnight on Saturday, after several legal challenges and rumours of a potential buyout, the long-discussed TikTok ban was finally implemented in the United States, with users who attempted to access the app met with a notification banner stating that the app is no longer available in the US.
However, from the start, it offered a glimmer of hope by adding the statement “we are fortunate that…

