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Times have been tough for high-end fashion brands, and Stone Island is no exception. The Italian label, known for its garment-dyed knits, technical outerwear, and longstanding links to hardcore football fans, reported nine-month sales down 5 percent in 2024 (full-year figures are due in February).
But chief executive Robert Triefus is feeling buoyant. Retail and direct e-commerce sales, the brand’s strategic focus since being acquired by the Moncler group in late 2020, were up 27 percent in…
