Ami’s Evolving Paris Attitude | BoF

Ami — the 14 year-old French brand known for its mix of heart-emblazoned sweaters and more discreet, well-cut wardrobe pieces — has grown its sales ten-fold in 4 years to more than €300 million ($312 million). Leveraging a network of 75 stores and 700 points of sale in over 100 countries, Ami has won over an international clientele ranging from shoppers seeking bold symbols of identity to those who seek to free themselves from overly visible codes, preferring sober lines and a quiet…