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HomeBusiness NewsResearch shows when or if 'made with love' actually sells

Research shows when or if ‘made with love’ actually sells

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We’ve all seen the marketing message “handmade with love”. It’s designed to tug at our heartstrings, suggesting extra care and affection went into crafting a product.

As Valentine’s Day approaches, many businesses will ramp up such messaging in their advertising.

Handmade gifts are often…



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