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Before each purchase, an internal negotiation takes place in every shopper’s head: How much do I really want this, and is it worth the cost?
It’s only gotten harder to persuade consumers to answer “yes.”
Desire to spend on fashion is dwindling. In 2024, over 40 percent of shoppers in the US, UK and Germany said they were spending less on clothing, footwear and accessories than they did a year prior, according to The State of Fashion 2025 by The Business of Fashion and McKinsey. The…
