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When Jenni Schwartz’s daughter Mia was turning nine in 2023, she told her mother she wanted to have her birthday party at one of her favourite places: Sephora.
Schwartz was skeptical. But when she stopped in at a store in a shopping center near their Boca Raton, Florida home, the staff was happy to help. Schwartz arranged for two makeup artists to teach the girls how to create age-appropriate “dewy skin,” and the staff put together bags of beauty samples as party favours.
But the main…
