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The Rise of Lotta Volkova

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It is understandably difficult to pin down Lotta Volkova. She works a lot, for many people, on many things: collaborating on fashion shows and advertising campaigns; consulting on collections, sometimes under her own name and sometimes those of others; and shooting editorial work that ends up in magazines and is occasionally bound into limited-edition books that become collectors-only art pieces. She is one of the most influential creatives working in fashion today.

‘Freelance stylist’ is…

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