When you go to the gym, you expect a certain standard from your activewear. You expect it to allow you to move dynamicaly, you expect it to keep you dry, and you expect it to keep you comfortable – even when you feel like death on that last burpee rep. It’s baked into our presumptions that this is just what activewear should do. The question begs, why don’t we expect the same kind of performance from our everyday wardrobes? After all, the technology’s there.
One reason,…

